The Plymouth Road Runner was the no-frills muscle car version of intermediate Belvedere and Satellite Chrysler Corporation in the United 1968, the first muscle cars were, in the opinion of many, moving away from their roots as relatively cheap, fast cars as they gained options. performance car in the GTX, performance car in the GTX, designers decided to go back to the drawing board and reincarnate the original muscle car concept. original muscle car concept. Plymouth wanted a car able to run Plymouth wanted a car able to run 14-second times in the quarter mile
and sell for less than US$3000. Both goals were met, and the low-cost muscle car hit the street. The success of the Road Runner would far outpace the upscale and
Plymouth Road Runner 1968 to 1980
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Paying $50,000 to Warner Brothers to use the name and likeness of their Road Runner cartoon character (as well as a "beep-beep" horn), and using the Chrysler B platform as a base (the same as the Belvedere, Satellite, and GTX), Plymouth set out was beefed-up and improved; everything nonessential was left out. The interior was spartan, lacking even carpets in early models, and few options were available. A could be used. The earliest of the 1968 models were available only as 2-door coupes could be used. (with a centerpost between the front and rear windows), but later in the model year a 2-door "hardtop" model (sans centerpost) was offered. The Road Runner of 1968-1970 was based on the Belvedere, while the GTX was based on the Satellite, a car with higher level trim and slight differences in the grilles and taillights.